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Social Listening - Tillamook Creamery Ice Cream

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  What it Takes to have the Creamiest Ice Cream in the Pacific Northwest I don't know about you guys but ice cream is my absolute favorite food--ever. Since I was a little kid, Tillamook Ice Cream has been a staple in my family. Whether it was for a birthday or even just a small celebration after a basketball game, we always had at least 1 carton of Tillamook Ice Cream in the freezer. Until this assignment, I have never really looked into their social media accounts very much or seen how they were advertising online. When I found their account on Instagram, it was awesome to see all of the stuff they post about not only their ice cream and cheese, but also about their employees and how without them, Tillamook would not be the same brand and company they are today. Out of all of the posts I looked through however, there was one in particular that caught my attention more than the rest did. For those of you who don't know, Baddie Winkle (pictured below), is a 93 year old American...
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Marketing In the News Blog Post

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  Marketing In the News: General Mills Offers Alternate Ways to Tailgate During COVID-19 Football is one of the most widely viewed sports in America. Weather you watch the game from home, or in person at a stadium, tailgating before the big game is always a must. Being a student at Oregon State, I am always looking for new ways to tailgate. The other day I came across an article about the staple food company General Mills regarding a new way to safely tailgate during the pandemic. Recently, General Mills has taken a new approach to tailgating by marketing for a virtual tailgating experience where people can collaborate online at home and experience tailgating without actually physically being at the game.  According to Peter Adams, author for the online marketing news website Marketing Dive, General Mills online portal allows fans and shoppers to experience "... recipes, videos and gameday quizzes, as well as the ability to shop General Mills brands like Totino's, Old El Pas...
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Welcome to my Marketing Blog!

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 Hi All! My name is Trent Lundy and I am 19 years old and live in Corvallis Oregon. As of right now I am seeking a Business Administration degree through the dual enrollment program at LBCC and Oregon State. People take certain courses for multitudes of reasons but I'm taking this course to further my knowledge on starting my own business and how to hopefully become successful at it. Construction is a major passion of mine and after I finish up my degree in Business Administration, I am hoping to get an electrician apprenticeship and hopefully one day own my own electrical business. At the moment, I am working part time for a general construction contractor to continue to further my knowledge in the construction field and get useful work experience.  At the company I work for we have a whole marketing team devoted to specifically marketing operations for the company and figuring out different ways for us to win work and get repeat customers. I have talked with some of these me...
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